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Marketing Mix Modeling for an Investment...

LONDON–(COMMERCIAL THREAD) – Quantzig, a global provider of analytics solutions, has announced the completion of its latest marketing mix optimization study in the banking industry. A renowned investment bank wanted to regulate the business drivers and allocate the company’s resources accordingly. The client was able to assess the effectiveness of the marketing campaigns and reallocate […]

Loyalty and Retention Management for a L...

LONDON–(COMMERCIAL THREAD) – Quantzig, a global provider of analytics solutions, has announced the completion of its latest study on Loyalty and Loyalty Management in the banking industry. A prominent merchant banking client wanted to identify ways to attract clients and gain a deeper understanding of future technological developments to improve their operational efficiency. The client […]