Banque Saudi Fransi Chooses Backbase’s Engagement Banking Platform to Enhance Customers’ Digital Experience


Banque Saudi Fransi Chooses Backbase’s Engagement Banking Platform to Enhance Customers’ Digital Experience

By Joy Dumasia

April 19, 2022

  • Rear chainstay
  • Saudi Fransi Bank
  • FSB

Saudi Fransi Bank (BSF) announced a new partnership with Rear chainstaythe leading provider of engagement banking platforms, to transform BSF’s digital customer experiences.

The Backbase Engagement Banking Platform will enable a superior customer experience for BSF’s retail customers, offering them an immersive journey that will instantly help them onboard via web or mobile and apply digitally for others banking products. Additionally, the partnership will empower BSF employees to digitally support their customers and offer them market-leading digital banking products and services.

This partnership is part of BSF’s overall strategy to enhance its digital proposition and its ambitions to lead the digital banking revolution in the Kingdom of Saudi Arabia. This reflects BSF’s recognition of the need to further invest in an engagement platform and maintain its commitment to exceptional customer service and seamless, frictionless banking.

Backbase will help BSF deliver a unique customer experience in line with the bank’s mission to become the leader in digital banking and the destination of choice for customers who want a deep relationship and digital tools to manage their day-to-day financial well-being. and at any time. Backbase’s ability to seamlessly integrate with third-party fintech providers, enable open banking capabilities, and provide mobile app functionality has made BSF the partner of choice. The partnership will support the bank in modernizing its historical environment and give it the means to compete in an increasingly competitive market.

Haitham Aljarbooa, Personal Banking Manager at BSF, said, “FinTech is accelerating the evolution of the banking industry, and our continued investment in technology shows our clients that ambition and commitment to excellence are part of BSF’s DNA. Our laser focus has always been on the most important thing: our customers. Our reputation and heritage has always been to foster the human connection aspect and augment it with the ultimate engaging experience offered by today’s technology. We strongly believe that Backbase is the best-suited partner to help us realize our innovation ambitions, and we are delighted to partner with the leading provider of engagement banking platforms and look forward to enhancing our banking experience accordingly. .

Matthijs Eijpe, Regional Vice President Backbase EMEA, said, “We are extremely proud and excited about our new partnership with BSF, one of the most established financial institutions leading the way in banking in the Kingdom. Then and in the era of today, it is imperative that banks collaborate with the best technology companies so that their mission of providing an enjoyable customer experience is achieved through joint efforts. The genesis of our partnership with BSF stems from the same notion: having a partner with a similar vision, looking closely at all aspects of the customer experience journey and looking for ways to improve, upgrade and raise it. At Backbase, we strive to create the most satisfying customer experience, and we look forward to supporting BSF in making it happen.

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Michael C. Sumner