I&M launches an omnichannel digital banking platform

Nairobi, Kenya, October 19 – I&M Bank Kenya has partnered with global digital banking software provider Backbase, making it the first bank in the region to leverage an award-winning omnichannel digital banking platform that will enhance the digital banking experience and offerings of the bank.

Called I&M On The Go (OTG), the platform will help customers access all of the banking products and services in real time through mobile and internet banking.

In addition, it will allow them to transact through the bank’s website, mobile app, call center and branches of the bank.

“COVID-19 has accelerated the shift to digital banking like never before. The launch of the On The Go (OTG) platform consolidates our investment around customer needs. We are confident that by leveraging the Backbase platform, I&M Bank will navigate the new normal with speed, customer focus and a distinct advantage for the future, ”said Kihara Maina, CEO of I&M Bank.

Matthijs Eijpe, Regional Vice President, Backbase said: “We are proud to offer our solution to I&M Bank. We believe this solution will provide an enriched banking experience for the bank’s customers, in line with the bank’s priority of emphasizing digital technology. We are delighted to support I&M Bank in this adventure.

Backbase was named a Leader in The Forrester Wave: Digital Banking Engagement Platform Q3 2021 reports and The Forrester Digital Banking Engagement Hubs Q3 2021 reports.

The Forrester Wave uses a transparent methodology to compare players across software, hardware, or services markets, helping organizations make informed decisions about which digital technology to operate.

The platform will provide enhanced banking experience and convenience to I&M Bank customers. In addition, it will also allow them to gain information and ideas to make better financial decisions.

Bank customers will see their account details and transactional activities through the platform and transparently initiate payments and money transfers.

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In line with the bank’s efforts to continue delivering innovative digital solutions that enhance the banking experience for customers, the bank will leverage the system’s ability to deploy additional banking solutions such as digital lending in the near future, which will target its Private customers and MSMEs.

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Michael C. Sumner

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